New Tees in the Mercantile Store now including INDIAN DUNES “CHIEF MOTOCROSS”

 SFV MERCANTILE INDIAN DUNES “CHIEF MOTOCROSS” T-Shirts available now.

• 100% combed ring spun cotton made in USA tee in white.

• INDIAN DUNES Valencia California “Chief Motocross” 1970’s logo with front print in red. 

• Hand screened in Southern California using water based ink for a vintage look and feel that will fade naturally with use.

• Available in both short and long sleeve in sizes Small, Medium, Large & XL (size 2XL coming soon)

• Proudly Made in USA

If you grew up in Southern California specifically in the San Fernando Valley in the 1960’s -1980’s and rode a dirt bike or raced motocross then you most likely spent time at Indian Dunes Motorcycle Park, located a stones throw from world famous Magic Mountain in Valencia, California. The International and Shadow Glen motocross tracks at Indian Dunes provided the setting for many great times and memories for yours truly and this tee takes us back to those glory days. 

Many thanks to our good friend Kenny for providing time during his busy Sunday morning to model some tees.

Vintage 1950s Carhartt Union Made Sanforized Hickory Stripe Engineer Cap Size 7

Deadstock 1950s Carhartt hickory stripe engineer cap

SOLD

Let's do CHEGO: Roy Choi KOGI CREW X Stussy

It's no secret that The San Fernando Valley Mercantile Co. has much love for the Kogi Korean BBQ truck and their brick and mortar offshoot Chego. We made the Tuesday nite run over the Sepulveda pass to hit one of our favorites for a late bite. Always nice to see the main man Roy Choi aka Papi Chulo or as I like to refer to him as The MASTER in the house.  Papi was sporting a killer STUSSY X KOGI CREW, KOGI POR VIDA!! tee that was run in limited numbers for the team. Much favored for their fresh ingredients and bold flavors served with a smile by the Papi and crew. Chef Roy Choi is the real deal, we hold him in high esteem and consider ourselves lucky to have him close. Another reason you gotta love LA.

Chef Roy Choi aka Papi Chulo showing off the limited edition KOGI CREW X STUSSY tee

KOGI POR VIDA!! KOGI FOR LIFE!!

The $12 Salad ($7)

Buttered Kimchi Chow

The Chego Burger: Exhibit A

While I don't normally cut my burgers in half, this masterpiece consisting of 1/2 pound of grass fed beef, American cheese, coconut mayo, chili sauce, fried shallots, wild arugula and Thai basil calls for special treatment.

The Rock Yer Road always has us looking forward to dessert. Chocolate ice cream, smoked almonds, caramel, brownies, melting marshmallow fluff, Luxardo cherry. AWESOME!

Vintage Racing Jackets: SFV Mercantile at The Rose Bowl Flea

1970's era racing jackets sold via The San Fernando Valley Mercantile Co. at The Rose Bowl 3-11-2012

ORANGE COUNTY INTERNATIONAL RACEWAY Swingster brand nylon puffy racing jacket

BELL HELMETS Swingster brand cotton racing jacket. Union Made

Ring Free Motor Oils Louisville Sportswear cotton racing jacket

electro helmets Swingster brand cotton racing jacket

Washington and Lincoln: Presidents Day 2012

In honor of founding father George Washington and arguably our greatest president Abraham Lincoln, some 1940's, 1950's and 1960's deadstock vintage workwear bearing their names.

SFV Mercantile WE GOTTA MAKE ROOM FOR NEW BAGS INVENTORY REDUCTION SALE: 40% Off 20" Canvas & Leather Tool Bags

The San Fernando Valley Mercantile Co. has gotta make room for new bags so we are pricing our 20" Canvas & Leather bags to move. 40% off for one week only, sale ends 2 / 7 / 2012 or while supply lasts.

Enter promo code BAGBLOWOUT at check out.

 • M•P • 20" Canvas & Leather Tool Bag with Removable Adjustable Strap

As seen on SELECTISM

• M•P • 20" Natural Canvas & Leather Tool Bag with Removable Adjustable Strap

Deke Dickerson RUNES OF THE SAN FERNANDO VALLEY

Found this nice Valley related piece on Deke Dickerson's Musings Of A Muleskinner blog and had to share. Hit the link below for the full read.

Runes of The San Fernando Valley

RUNE STONES, STRIP MALLS, AND OUR MOMENT IN TIME